A practical set of guides and tools to help you plan, write and launch a clear, effective website for your small business.
Designed for sole traders, freelancers and small business owners who want to build or improve their own website without working everything out as they go.
The complete Small Business Website Kit
Instant digital download. No technical website knowledge required.
Created by a UK-based website, marketing and brand professional with over 20 years’ experience.
The Small Business Website Kit helps you make the key decisions involved in planning, writing and launching your website.
Instead of trying to work everything out inside your website builder, you can create a clear structure, organise your content and understand what needs to be completed before you publish.
Plan and build your small business website with more confidence
✓ Plan the right pages and navigation
Decide what your website needs, what belongs in the main menu and how visitors should move through the site.
✓ Write clearer homepage and services content
Work out what your key pages need to say, what order the information should appear in and how to guide visitors towards the next step.
✓ Make practical design and SEO decisions
Use clear guidance on colours, fonts, layout and basic search optimisation without needing specialist technical knowledge.
✓ Check the essentials before launch
Review your content, links, mobile layout and practical settings before making the website public.
The Small Business Website Kit is a practical planning system, not a website template or a done-for-you design service.
“This kit was quick to work through in the evenings and it took me through the process in logical steps.”
What’s included in the kit?
The kit brings together the main planning, content, design and launch decisions involved in building a small business website.
Each guide has a specific role, and the workbook gives you one place to record your ideas and draft content as you work through the process.
How to Structure Your Small Business Website
Plan your pages, navigation, homepage structure and customer journey.
Homepage Kit
Decide what your homepage needs to say, what order the sections should appear in and how to guide visitors towards action.
Services Page Kit
Explain what you offer clearly and make it easier for customers to choose and enquire.
Visual Design Guide
Make simple, consistent decisions about colours, fonts, imagery and layout.
SEO Guide
Understand the basic search-friendly details your website needs.
Planning Workbook
Capture your ideas, decisions and draft content in one place.
Website Launch Checklist
Complete a final review of your content, links, mobile layout and practical settings before publishing.
The documents are supplied as downloadable PDFs for use on screen or printing. No specialist software required.
“I liked the fact that the kit helps you focus on what’s important. This keeps the process simpler. And it’s great value.”
— Maya, Freelance AccountantThe guides are designed to be used in order, so each stage builds on the decisions you have already made. Use the Planning Workbook throughout to record your ideas, draft content and keep your website plan in one place. No specialist software is required — work through the PDFs on screen or print them if you prefer.
Work through the kit step by step
PLAN YOUR WEBSITE
SHAPE YOUR CONTENT
Decide what your website needs to achieve, which pages it needs and how visitors should move through it.
Use the Homepage Kit and Services Page Kit to organise your key messages, explain what you offer and make the next step clear.
BUILD & CHECK
Apply the visual design and SEO guidance as you build, then use the Website Launch Checklist for one final review before publishing.
FAQs
The kit is supplied as downloadable PDF files. You can work through them on screen or print them if you prefer.
What format are the documents supplied in?
1
Is the kit suitable for Squarespace, Wix, WordPress and other platforms?
2
Yes. The guidance is not tied to one website platform. It focuses on planning, structure, content, visual decisions and basic SEO principles that apply across most website builders.
Do I need technical website experience?
3
No. The kit is written for small business owners who want clear, practical guidance without specialist technical knowledge.
Is this a website template?
4
No. The kit does not include a ready-made website template or a done-for-you design service. It helps you decide what your website needs, what it should say and how it should be structured before and while you build it.
What happens if I have already started building my website?
5
You can still use the kit to review your existing structure, improve your content and identify anything that is missing or unclear.
How will I receive the kit?
6
After payment, you will receive access to download the complete set of guides and tools.
Can I print the guides and workbook?
7
Yes. The PDFs are designed to work on screen or as printed documents.
What is the refund policy?
8
As all products are digital downloads, all sales are final. If you have any technical issues accessing your file, please contact us within 14
days of purchase for support.
What if I am not ready to buy the full kit?
9
Start with the free DIY Website Starter Checklist. It will help you identify what you need to gather, decide and clarify before you begin building your website.
Get the complete Small Business Website Kit and work through the key decisions involved in planning, writing and launching your website.
The kit includes practical guidance on website structure, homepage content, services pages, visual design, SEO and final launch checks, with a Planning Workbook to keep your ideas and decisions in one place.
Introductory price: £32
Instant digital download. No technical website experience required.
Start planning your small business website today
