small business websites.
made easy.
Practical step-by-step guides to help you plan your pages, write clearer content, make confident design decisions and launch without second-guessing every step.
Building a small business website is much easier when you decide what it needs to do before you start designing it.
If you choose a template first, you can easily end up trying to fit your business into a layout that does not suit your content, services or customers. The result is often a website that feels unclear, takes longer to finish and needs rebuilding later.
The Small Business Website Kit helps you plan your pages, content and customer journey first, so you can build your website with a clear structure from the start.
A good small business website starts before you choose a template
Know what your website needs to do
Clarify who it is for, what it needs to communicate and what action you want visitors to take.
Plan the right pages and content
Decide what belongs on your homepage, services pages and other key sections before you start building.
Avoid unnecessary rebuilding
Create a clearer website structure from the outset instead of trying to fix confusing content and navigation later.
What the Small Business Website Kit helps you do
The kit guides you through the main decisions involved in planning, writing and launching a small business website.
Rather than trying to work everything out inside your website builder, you can use the guides and workbook to create a clear plan first, then build with more confidence and less wasted time.
✓ Plan a clear website structure
Decide which pages you need, what belongs in your navigation and how visitors should move through the site.
✓ Explain your services clearly
Present what your small business offers in a way that is easy to understand, compare and act on.
✓ Write a stronger homepage
Work out what your homepage needs to say, what order the sections should appear in and how to guide visitors towards the next step.
✓ Prepare your website for launch
Make clear visual and SEO decisions, then check the essential content, links and practical details before publishing.
What’s included in the Small Business Website Kit?
The kit helps you come to the key planning, content, design and launch decisions involved in building a small business website.
Each guide has a specific role, and the workbook gives you one place to record your ideas as you work through them.
Content list
✓ How to Structure Your Small Business Website
✓ Homepage Kit
✓ Services Page Kit
✓ Visual Design Guide
✓ SEO Guide
✓ Website Planning Workbook
✓ Website Launch Checklist
How the Small Business Website Kit works
The kit is designed to be worked through in order, so each stage builds on the decisions you have already made.
Use the Planning Workbook alongside the guides to record your ideas, draft content and keep your website plan in one place.
Plan your website
shape your content
bUILD & CHECK
Three Easy Steps
Start by deciding what your website needs to achieve, who it is for, which pages it needs and how visitors should move through it.
Use the Homepage Kit and Services Page Kit to organise your key messages, explain what you offer and make the next step clear.
Apply the visual design and SEO guidance as you create the site, then use the Launch Checklist for one final review before publishing.
The Small Business Website Kit was created by a UK-based marketing, website and brand professional with over 20 years’ experience.
After helping freelancers, sole traders and small service businesses plan, write and improve their websites, the same problems appeared repeatedly: unclear structure, unfinished content and too much focus on choosing a template before deciding what the website actually needed to achieve.
This kit brings that professional planning process together in a practical format, so small business owners can make clearer decisions and build their websites with more confidence.
Created from real small business website experience
Practical guidance based on the same planning principles used in real small business website projects.
What small business owners say
“This is my first time building a website, and I had no idea where to start. This kit was great because it helped me break it down into manageable chunks to make it all feel achievable.”
— Jon, Family Therapist“Thank goodness for the Small Business Website Kit. It made it much simpler than expected to redesign my website without paying an agency.”
— Zara, Ceramicist“I just needed a very simple site for my business so I didn’t want to fork out for a developer. This kit meant I could build it myself in Squarespace.”
— Debbie, Pet Sitter“Our website was really outdated and I had no idea how to build a new one. This kit was quick to work through in the evenings, and it took me through the process in logical steps.”
— Mo, Electrician“A professional-looking website is a must in our industry, and that is what this kit helped me achieve.”
— Jay, Hairdresser“I liked the fact that the kit helps you focus on what’s important. This keeps the process simpler. And it’s great value.”
— Maya, Freelance AccountantGet the complete Small Business Website Kit and work through the key decisions involved in planning, writing and launching your website.
The kit includes seven practical guides and tools covering website structure, homepage content, services pages, visual design, SEO, planning and final launch checks.
Introductory price: £32
Instant digital download. No technical knowledge required.
Build your small business website with a clear plan
